Designed to help you develop your station's internal case and offer you the resources with which you develop external case expressions, this tool provides generalized copy for your use.

This checklist provides a list of important background elements from which case materials are drawn.

Prepared by Kay Sprinkel Grace, this checklist will help you organize the assembling of case material.

Key facts about public broadcasting, regularly updated on CPB's My Source site.

Ten tips to help you recruit ambassadors from your audience to tell your station's story.

See how dozens of television and radio stations and national producers are incorporating My Source ambassador testimonials into their case building efforts.

New Hampshire Public Television uses an attractive full-color tri-fold to highlight its Granite Society. The cover highlights the three cornerstones of its mission: engaging minds, connecting communities, and celebrating New Hampshire.

This document outlines MontanaPBS's mission, vision and values.

This is a case statement focused on mission, vision and values.

Maureen Paschke at ideastream, licensee of WVIZ and WCPN in Cleveland, demonstrates how a mere recitation of the station's service in a first draft of a case expression becomes a series of benefits to the community in the final draft. As Maureen puts it, list features, but emphasize benefits — benefits of the project and to the funder in partnering with your organization.

WXXI used the PBS "Be More" campaign as the basis for this wire-bound booklet that positions its television and radio services in the context of Rochester's rich history and its other recognized institutions. The publication is designed to accommodate the needs of major giving, planned giving, and membership.

KCET's new mission statement positions the major market station as a localized cultural and educational institution, directly comparing it to brick-and-mortar cultural institutions such as museums. Roger Workman, Executive Vice President, Institutional Advancement, says, "People are already giving to these institutions. This helps them see KCET's value."

Idaho Public Television's case materials provide an excellent example of how these elements can be pulled together. Note on page 38 the network's frank treatment of its public struggles with controversial programming and on page 98, the final page, its list of investment opportunities, which the network is constantly updating.

At KLRU, former CEO Mary Beth Rogers explained to prospects not why her station needed to convert to digital broadcasting, but what that conversion would mean to the citizens of Austin.

The annual fund brochure for the Seattle Symphony is an important case expression that outlines the symphony's service to the community and the benefits of contributing. It also details specifically what the symphony is able to achieve through donor gifts.

In this creative presentation, KUED simply expresses its mission statement, yet provides additional information which outlines its vision and suggests its values.

Wisconsin Public Television uses a variety of font sizes to emphasize elements of its mission, vision, and values in this case expression, its Director's Circle brochure.

Vermont Public Television produced this 8-page leave-behind that contains all the necessary information about its service. Because it is printed as needed, it can be changed at will, giving it more flexibility than a typical printed brochure.

This is a case expression focused on mission, vision and values.

This is a case expression focused on mission, vision and values.

This is a case expression focused on mission, vision and values.

This is WVIA's mission statement based on their work with mission, vision and values.

This is a case expression focused on mission, vision and values.

This is a case expression focused on mission, vision and values.

This is a case expression based on mission, vision and values.

KCTS created this handy, easy-to-carry reference card summarizing its mission, vision, values, case for support, strategic plan, and key facts.